Offshore Outsourcing Best Practices
June 23, 2005
Topics
An outsourcer's pocket dictionary
Survey Shows the Way
Choosing a Vendor
Outsource to…: China
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Offshore Outsourcing Best Practices (OOBP.org) is a professional community dedicated to increasing the efficiency of the offshore outsourcing industry by facilitating knowledge sharing and documenting best practices. Unlike other offshore outsourcing groups, OOBP.org is vendor-independent and focuses on the needs of small and medium-sized emerging enterprises.
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Offshore Outsourcing Best Practices Newsletter #2

Offshore Outsourcing Best Practices for Small and Mid-size Business Brought to You by OOBP Community and Eugene Goland.

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Confessions of an Outsourcing Vendor

by Eugene Goland

Chapter II: Vendor Selection Principles That Work

While there isn't a single prescription for what works best in selecting a vendor, there are some best practices that can significantly simplify the process and minimize risks.

Long-term focus
Engagement with an offshore software outsourcing vendor is a costly initiative. Unless you engage the vendor for an extended period of time you won't see a good ROI. Even if you have a small immediate job, look for a vendor that can become a long-term development partner.

Simple selection criteria
Start by articulating what kind of a company would make a good outsourcing partner based on your long-term outsourcing objectives. Usually, this can be done in one sentence. Good example: "Software outsourcing vendor with project management capabilities in New York, between 100 and 500 people in size, with expertise in financial services, strong .NET and SharePoint expertise". Bad example: "Reliable Indian company that is easy to work with and with strong technical skills and top-notch people". Use simple "Request For Information" (RFIs) to pre-screen vendors for the right capabilities.

Right Size
The size of the vendor company is one of the few objective criteria that can be utilized for pre-screening.
If a vendor company is too small, it will be hard to scale up; to change people on your team; the vendor might go under due to the loss of a client or two. If a vendor is too large, you might not get the best people and/or leverage with the management when things go off-track. The optimum size of the outsourcing vendor is between five and fifteen times that of your project, In other words, if you outsource a project worth a million a year, the vendor's yearly billing should be between $5 and $15 million.

Industrial and technology expertise
You need to decide what kind of industrial and technology expertise the vendor should have. While it is important in some cases, for instance with historical commitment to a particular technology platform, such as .NET, or with the need to know the industry's lingo for effective knowledge transfer, such as for financial services, in many cases it's not required. If you do feel expertise is important in your case, make sure to articulate internally what exactly you mean by that requirement. That can be determined through client references, by evaluating whether developers on the vendor's team understand your terms and concepts, by certifications, relevant experience by the company, etc.

Invest into the process, limit the number of candidates
Once you have candidates that have responded to your RFI, you need to select a few companies that you want to keep talking to. Make sure to leave only as many as you have enough time to deal with, even if that means no more then a few. To make an effective decision, you really need to invest in due diligence. A visit to the vendor's facility is best if it is planned correctly (see future articles). Test projects and prototypes are an excellent tool to test out a relationship.

Be open
Share with candidates as much relevant information as possible about your business, objectives and selection criteria. Things that might seem obvious to you might be difficult to guess for a vendor. Remember that you are going offshore to save costs and you should expect some cultural and business differences. It is more practical to look for a vendor that can learn fast and be creative rather than the one that can correctly guess what you need. Another reason to be open is to contribute to transparent trust-worthy relationships.

Look at people, not documents
It is common to read a vendor's case studies, talk to references. While it doesn't hurt, you need to remember that these are just marketing materials and selected clients. You will only see the examples that make the company shine stuff. A vendor might have lost people who worked on a particular project, and the references might be from friends or people with vested interests.
It is much more useful to speak with people who will be involved in your project and to check references that can't be easily influenced, such as discussion forums, trade groups associations and former employees.

Speak to the right people
When screening candidates, try speaking to people inside the company besides those in sales, marketing or PR . The only people you want to spend your time with are the top management and those who will be working on your project. Look for vendors where the top management wants to talk to you and who have the policy of being transparent.

Test projects
The very best tools in a vendor selection process are test projects and prototypes. While it is expensive, there is no substitute for direct experience. The best test projects are short, have clear and measurable objectives and leave some room for creativity and extra effort on the vendor's side.

Selected Articles

I. An outsourcer's pocket dictionary

    "Insource, Offshore, Outsource -- Help!"
    www.businessweek.com

    Insourcing, offshoring, outsourcing, near-shoring: The confusing terms crop up frequently but aren't always well-defined. What do they mean in practical terms? Should small-business owners sign on to these oft-promoted business models? Do they really deliver on promised cost-savings?

    Read Article | Back to Top

II. Survey Shows the Way

    "Satisfaction With Outsourcing Hits Bump In The Road, Survey Says"
    OutsourcingCentral.com

    Survey respondents like the cost-savings and the expertise outsourcing provides, though about half have canceled some outsourcing contracts. IT outsourcing also helps companies better manage variable capacity needs and free internal resources for more critical projects. Yet, at the same time, the IT execs feel embarrassed if their employees, customers, and the public find out just how much outsourcing they commission.
    These conclusions are the gist of a survey of 210 buyers and 242 providers of outsourcing services released Tuesday, June 7, by the management consultancy DiamondCluster International Inc.

    Read Article | Back to Top

III. Choosing a Vendor

    "Making 'Offshore Decisions': A. T. Kearney's 2004 Offshore Location Attractiveness Index"
    www.atkearney.com

    A. T. Kearney's 2004 Offshore Location Attractiveness Index is a tool to help companies understand and compare the factors that make countries attractive as potential locations for offshore services. The index also highlights the complexities involved in the decision to move operations offshore. As the vignette above suggests, labor arbitrage is far from the only factor in the decision. Companies cite greater productivity, improved service and superior technical skills as other reasons to move operations offshore. Indeed, a major factor contributing to the attractiveness of India and China - and to a lesser extent Russia, Brazil and the Philippines - is the sheer breadth and depth of the skill base in terms of aducation levels. At the other end of the scale, Singapore, New Zealand, Canada and Ireland boast excellent infrastructures and education systems, high degrees of global integration and business-friendly, low-risk environments. These countries continue to drive offshore interest despite their relatively high costs.

    Read Article | Back to Top

IV. Outsource to…: China

  • "Risk-reducing tips when outsourcing to China"
    www.enterblog.com

    Steve Dickinson of the law firm Harris & Moure lays down five tips on how small and mid-size companies engaged in OBM manufacturing/outsourcing to China can protect themselves. This is aimed at nipping problems in the bud since once they arise, little or no legal basis for protection would be available. It should be kept in mind that the Chinese legal system takes precedence in settling outsourcing disputes in China.

    Read Article | Back to Top

  • "China's rise: IT's not a problem for India"
    www.atimes.com

    Most reports and columns on global information technology (IT) outsourcing published lately leave us thinking that beneath the surface of India's current supremacy in global software outsourcing lurks the threat of the growing Chinese Dragon. However, based on first-hand experience of working in mainland China, India, and in the Western markets, Rohit Verma, a senior project manager with a US-based software development company, finds that there are considerable opportunities for Indian software firms to grow and profit from investing in China rather than worrying about the Chinese threat to their existing lines of business.

    Read Article | Back to Top

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